Advertising

Barnes, Paul

Paul Barnes, Advertising Copy Chief at Meldrum and Fewsmith Incorporated, relates a series of experiences in which he was helped by people of differing religious faith, socioeconomic status, political affiliation or skin color, and how these experiences affirm his belief in the essential goodness of people.

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Belding, Don, 1897-1969

Advertising executive Don Belding talks about the importance of goal setting and planning in life.

Borton, Elon G.

Elon Borton, president of Advertising Federation of America (a trade association), envies his father’s unwavering faith in God and explains his own evolving faith in God: that He has a plan and a purpose for everyone.

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Call, Asa V.

Insurance executive Asa Call describes his beliefs in moral and spiritual laws that, like the physical laws of nature, must be discovered and adhered to for a successful life.

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Colwell, Robert

Advertising executive Robert Colwell describes his belief that a free society starts with personal responsibility, and he quotes theologian Martin Luther’s description of two kinds of faith: one can either hold beliefs that are passive or beliefs that lead to action.

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Cornelius, John C.

Advertising executive John Cornelius describes the two sayings that have stayed with him, “All things are great and small by comparison” and “service is the rent we pay for the space we occupy,” and concludes by emphasizing the importance of supporting and educating youth to fight Communism.

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Henderson, Howard

Advertising executive Howard Henderson describes how a series of failures and challenges during his early life and career revealed to him an inner strength and resilience, and describes his belief that a person’s strength comes from being part of a greater whole – family, community, world, or God.

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Kemper, Lucrezia

Advertising executive Lucrezia Kemper describes how her family taught her the foundation of her beliefs and success: the value of faith in people, respect for others, kindness, generosity, and security.

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Liggett, Carr, 1894-1977

Advertising executive Carr Liggett describes his belief that Jesus’ Gospel is the way to happiness, and his uncertainties regarding the faith of his parents, as well as his beliefs in the importance of freedom, in accepting life and the world as we find it, and in tolerating and understanding others.

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Lutz, Jack

Advertising executive Jack Lutz describes his belief in the three dimensions of life: height, or success; breadth, or education and culture; and depth, or faith.

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Osborn, Alex F. (Alex Faickney)

Advertising executive Alex Osborn, author of “brainstorming” technique, describes his belief in the power of creative imagination and ideas, and his satisfaction in teaching others how to capitalize on their “most priceless possession” (creative imagination) as well.

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Richmond, Ralph

Advertising agent Ralph Richmond talks about his illness and the recovery that gave him a new, fresh perspective on his life.

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Simons, Leonard N., 1904-

Advertising executive Leonard Simons describes his beliefs that satisfaction comes from helping others, that the list of charitable organizations he has helped is just as important as his list of paying clients, that he is fortunate to live a useful life, that any money beyond what is needed for his family’s security is devoted to helping others, and that serving others is troublesome, but a source of fun, as well.

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Stanford, Alfred, 1900-

Advertising executive Alfred Stanford describes the balance that must be struck between emotion and reason in order to accomplish goals and develop an “inner integrity.”

Strassman, Ralph K.

Advertising executive Col. Ralph K. Strassman, Vice-President of Ward Wheelock Company Advertising, describes his belief in the importance of human beings, and the enduring persistence of human personality, despite the failures and fears of the present age.

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